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Contribution of the University of Applied Sciences for Health Professions Upper Austria to the project "The successful patient contact" by the Amt der OÖ Landesregierung-Abteilung Gesundheit -a scientific research

HLS-EU study shows comparatively less health literacy for Austria and points to the extraordinary challenge for the Austrian population to find their way around the healthcare. In order to avoid wrong ways in the health care of patients and to protect from waiting times, the project “Der gelungene Patientenkontakt” started in October 2018.

Management for Health Professionals - main focus on hospital management
Term: 09.10.2019 — 05.03.2019

HLS-EU study shows comparatively less health literacy for Austria and points to the extraordinary challenge for the Austrian population to find their way around the healthcare. In order to avoid wrong ways in the health care of patients and to protect from waiting times, the project “Der gelungene Patientenkontakt” started in October 2018. As a part of this project initialized by the Amt der OÖ Landesregierung-Abteilung Gesundheit und der Oberösterreichischen Gebietskrankenkasse, a scientific research was carried out by the University of Applied Sciences for Health Professions Upper Austria (Master Programme Management for Health Professionals) to recommendations for information material (including diversity), access to information, information needs and guidelines for health professionals.

A total of 104 out of 1791 studies were used to evaluate the study situation. In addition to the need for communication trainings for medical professionals, user-friendly, responsive, tailor-made information and for all faithful and science-based information were required. A gender-specific search behavior among Internet users was found out.

Digitized media formats offer advantages in language barriers. Problem areas, fields of action and measures were derived from the subject areas. The main problem areas apply to communication between patients and health staff, information search processes and the need for information. Health literacy as an important sphere of activity and diversity as a challenge were demonstrated.

  • Project team: Michaela Tauber, MSc; Mag.a Heidelinde Fröller; Dr. Bernhard Schwartz, BSc MSc
  • Research entity: Master-Programme Management for Health Professionals – focus on management of hospitals
  • Cooperation Partners: Amt der OÖ Landesregierung-Abteilung Gesundheit, OÖ Gebietskrankenkasse

Publications:

  • Michaela Tauber, Heidelinde Fröller, Bernhard Schwartz (2019): Gebrauchsanweisung Gesundheitssystem – Patientinnen und Patienten brauchen Wegweiser ins und im System Poster Präsentation bei der 5. Konferenz der Österreichischen Plattform Gesundheitskompetenz 19. September 2019, St. Pölten, AUSTRIA
  • Michaela Tauber, Heidelinde Fröller, Bernhard Schwartz (2020): Gesundheitsinformationen: Welche Medien nutzen Patientinnen und Patienten, um informierte Entscheidungen zu treffen? Poster Präsentation bei der Dreiländertagung: Gesundheitskommunikation im 21. Jahrhundert, 17./18.01.2020, Steckborn, SWITZERLAND